In Conversation with Laura Cavacece

The Claim2Fame Podcast is a resource for artists

Every episode features successful artists and industry experts sharing compelling stories and valuable knowledge about the music industry hosted by CMA, ACM & CCMA Award-Winning Broadcaster Cliff Dumas.

Cliff talks to singer-songwriter and vocal coach Laura Cavacece

 

Laura Cavacece

Singer, Songwriter, Performer, NFL and NHL Anthem Performer, Producer, Actress, Rated one of Canada’s Top Vocal Coaches and Performance Mentors, Founder of Canada’s Largest Vocal Competition- Hidden Talent Canada.

Laura was born on June 2nd 1989 in Toronto, ONT. She has achieved more success than any other up and coming unsigned recording artist from Ontario, Canada. Her vocal talent was discovered at the early age of three. At the age of five, Laura was put into piano lessons but quickly chased after her bigger dream which was to sing. At age twelve, she won a factor grant of $2,000 to record her first 2 song demo CD. She co-wrote two original songs and recorded them right away to complete her 2 song demo package. At this point, Laura was invited by Jeff Healey himself to perform live with him on his stage at his very own HEALEY’S Bar, Toronto.

It was not long after that EMI RECORDS and UNIVERSAL MUSIC CANADA had Artist Development deals to offer Laura and her Music career. At the time, Laura’s parents acted as her management and agreed that it was too early to set her off into the “industry world and lifestyle” at such a young age. All offers were declined.

In the summer of 2006, Laura won a radio competition, 107.5 Kool FM Idol with a grand prize package of a 2 song recording deal. The prize consisted of $1,500 worth of studio time, professional photo shoot and 8 weeks of airplay on Barrie, Ont sponsored station, 107.5 Kool FM. For Barrie, ONT 2007 New Years Eve countdown, Laura had the privilege of rocking the stage, performing two songs in front of 10,000 people at Barrie’s City Hall. Televised on 2 channels, internationally. In 2007, Laura graduated from the Independent Music Production program at Seneca College@York University in Toronto. In the summer of 2009, Laura landed and the role and starred as Sharpay Evans in Bird Entertainments, High School Musical 2 on Stage! She performed for 8 weeks at Lester B. Pearson Theater in Brampton, Ont.

LAURA’S MUSIC CAREER TOOK A HUGE LEAP in 2009! She won an NFL Anthem contest on Toronto’s Breakfast Television winning the Grand Prize of singing the National Anthem at the Rogers Center in front of a sold-out NFL game when the Buffalo Bills took on the New York Jets.

It was not long after that the NFL and Buffalo Bills Entertainment management reached out to Laura again to invite her back on the field and request her to sing the Anthem once again for the Buffalo Bills, only this time IN Buffalo, New York. This took place in Sept 2012, then again in Oct 2013/2014. She is now on the Roster for an annual Anthem performance for NFL teams as well as the Toronto Maple Leafs and Toronto Marlie’s Hockey Team.

Laura has worked with an endless amount of successful International and Canadian recording artists such as Barenaked Ladies, Karl Wolf, Jeff Healey, Bryan Adams, Craig Smart and more.

Being a vocal coach for many years and an inspiration to many young and old aspiring artists out there; In early 2011, Laura sought to create a platform for all other aspiring talent called Hidden Talent Canada.

A singing competition like no other, based solely on the artist’s vocal ability and open to all ages. Laura takes the role as Founder/Executive Producer/ Main judge in Hidden Talent Canada as it’s currently in its 8th season. The organization is growing tremendously popular as each day passes being labeled now as “Canada’s Premier Vocal Competition.”

In Conversation With Dierks Bentley

The Claim2Fame Podcast is a resource for artists

Every episode features successful artists and industry experts sharing compelling stories and valuable knowledge about the music industry hosted by CMA, ACM & CCMA Award Winning Broadcaster Cliff Dumas.

Cliff talks to Dierks Bentley about touring, fans and his start in the business.



Dierks Bentley

Dierks Bentley released his self-titled debut album in 2003, and the album’s single, “What Was I Thinkin’?” topped the country charts. His 2005 effort, Modern Day Drifter, also went platinum. Bentley became the youngest member of the Grand Ole Opry when he was inducted on October 1, 2005m and that year, he won the CMA Horizon Award. His first DVD, The Dierks Bentley Experience, was filmed in 2006.

Inheriting a love of music from his father, Bentley picked up his first instrument, an electric guitar, at age 13. After graduating from a prestigious East Coast prep school and attending Vanderbilt University, Bentley dropped out of college to pursue a career in music.

Discouraged by the Nashville music scene, Bentley turned to bluegrass to help define his own sound. He worked for a time at The Nashville Network and played at local parties and bars before releasing his self-titled debut album for Capitol Nashville in 2003. The album’s single, “What Was I Thinkin’?” topped the country charts. His 2005 effort, Modern Day Drifter, was also certified platinum.
Bentley became the youngest member of the Grand Ole Opry when he was inducted on October 1, 2005. That year, he won the CMA Horizon Award. His first DVD, The Dierks Bentley Experience, was filmed in 2006 in Denver, Colorado.

In 2009, Bentley released another hit album, Feel That Fire. He had two number one hits from the recording: the title track and “Sideways.” His musical style has been compared to such country legends as Waylon Jennings and Merle Haggard.

Bentley’s career continued to thrive with 2010’s Up on the Ridge, his bluegrass-influenced album. With 2012’s Home, he returned to a more contemporary country sound. Bentley played with Florida Georgia Line and Mike Eli as the Cadillac Three for the 2013 single “The South.”

In 2014, Bentley released Riser, which has garnered a lot of critical attention as well as several award nominations. The album is perhaps his most melancholy and contemplative work to date. For the song “Here on Earth,” Bentley drew from his recent loss of his father as well as the Sandy Hook school shooting tragedy.

Bentley’s current album is Black. Discover more at Dierks.com.

Learn To Brand Like Taylor Swift

By Cliff Dumas
CMA, ACM & CCMA Winning Broadcaster

How do you become a brand?

The Rock Star, Memorable Actress, Great Dad, The Nutrition Guru, The Honest and Wise Friend- memorable and easily identifiable personalities like these have achieved a key piece of success; they’ve transformed their personalities into a brand. As an artist, you need to know what your unique brand is and be able to express it confidently, authentically and consistently to connect through your music, engage meaningfully with fans and have a successful, long-lasting career. Your music is only the first step. Your audience wants to get to know you. What you reveal and how you represent yourself across all of your social platforms and media opportunities will help you craft your story and create your brand.

Identify your key character building blocks and strategically use them them throughout your performance, social media and other media opportunities (interviews).

How do you identify your “character building blocks”?

Start by create a list of things you are passionate about, your quirks, your important life stories then you can integrate them into your show and interviews. Love to cook? Let your fans know. Like sports? Share it with your audience. Have a great story about your first date or most memorable Christmas? Share it. Being vulnerable and revealing personal things about yourself will help you connect with your audience. The more your audience gets to know you the more they will like you, the more they like you the more they’ll become loyal to your brand. That translates into more downloads and concert ticket purchases. No one does this better than Taylor Swift. Taylor consistently communicates and connects with her fans on social media. This creates a more engaged fan based which leads to more revenue.

Taylor Swift’s social media savvy paved the way for album “1989” to sell more copies in its opening week than any album in the previous 12 years making Taylor the first and only performer to have three albums sell more than 1 million copies in a week.

How did social media help Taylor Swift break album sales records?

Taylor SwiftBetween Twitter, Facebook, YouTube and Instagram, Taylor Swift has more than 140 million followers or subscribers.

What’s the secret to “Branding” yourself?

Two things, a delicate balance of you and them. Too many brands and celebrities do nothing but talk about themselves on social (Kardashians), but Taylor Swift understands that her millennial audience grew up in the “sharing” culture.  Her Twitter feed is full of retweets of undiscovered artists covering her songs, of wedding videos using her songs and lots of fan collages sharing their love of her music and personal connection to who she is and what she stands for. On Instagram, she comments constantly on her fans’ posts, and during Christmas a few years ago  she chose a number of lucky fans and randomly sent gifts, which, of course, was documented on video and shared to the delight of fans which in turn create millions of extra views. The result is Taylor Swift’s effort and commitment to engaging her fans continues to deepening her connection to them further expanding her impressive fan base and strengthening her brand.

More recently Taylor showed up at the wedding of Max Singer (a longtime fan) and Kenya Smith. Taylor received a letter from Max’s sister Ali telling her how Max and Kenya got married in a hospital prior to their June 4 celebration — so their mother would’nt miss her son’s wedding before she passed away. Taylor Swift’s “Blank Space” was mom and son’s first dance song.

 

Congratulations Max and Kenya!!

A photo posted by Taylor Swift (@taylorswift) on

Winning branding begins with a clear message of who you are and what you stand for. The more concise your message, the more memorable it will be. Renowned companies utilize this formula. For example: Campbell’s Soup. Campbell’s is the brand and “Soup” is the category. Once a brand becomes a household name, the category designation can be dropped. There is no doubt about these brands: Taylor Swift, Disney, Google, Starbucks and Ryan Seacrest.

Just like everyday brands we’ve come to know and trust like Nike and Apple, your “personality brand” can represent you and earn audience loyalty. The more famous someone or something is, the fewer words are needed to identify them. Consider one-name celebrities like Oprah, Beyonce, Shaq, Sting and Madonna. They require no further introduction.

Brands deliver consistent experiences. This consistency earns the audience’s trust.

In order to set yourself apart from the rest, you must personalize your audience’s experience. Apple builds excitement every year in anticipation of its technological advances and every year its competitors rush to duplicate them. What’s distinctive about Apple? A consistent, quality user experience earns Apple supreme consumer loyalty.

Creating a great brand takes dedication:

The formula for success is quite simple: double your rate of failure.
–Thomas J. Watson, Sr. (founder of IBM)

Building brand recognition, trust and loyalty requires effort and once you’ve achieved it, the trick is to create momentum and consistency.
The average person will tell three people about a positive experience with a brand, but will share a negative experience with thirty three people!
Personality brands are powerful because your audience identifies with you on a personal level. Your fans have an emotional connection with you AND your music. Once you’ve earn that gift, you have to maintain integrity with the values that earned you their trust in the first place.

The three rules to becoming a personality brand:

ImportanceOfBranding_Banner from Music Clout1. Make sure your message is focused and easy to remember. Work on being engaging, don’t ramble. Craft interesting and relatable stories to describe your music, your life, your experiences, please don’t say, “Here’s a song I think you’ll like, it goes something like this”. Put some thought into what your are going to say regardless of whether it’s a 140 character tweet or song introduction during your performance.
2. Put in the time and commitment. Rehearse in front of friends, the mirror or record yourself on our iPhone/smart phone or iPad/tablet and critique yourself. How important is it to have compelling stories to tell about yourself and your music? It can be the difference between being memorable and forgettable. I recently worked with an artist for weeks to craft the moments between the songs to create a better overall performance experience for his fans and give him more confidence on stage. That artist was just signed by Sony Music!
3. Be authentic, honest and real and deliver a consistent quality experience to your fans.

*Photos from Elle.com & Musicclout.com

In Conversation With Garth Brooks

The Claim2Fame Podcast is a resource for artists

Every episode features successful artists and industry experts sharing compelling stories and valuable knowledge about the music industry hosted by CMA, ACM & CCMA Award Winning Broadcaster Cliff Dumas.

Cliff talks to Garth Brooks about retirement, his come back and the current tour.

GARTH BROOKS

garth-brooks-98Garth has had a remarkable career in music. According to the RIAA, Garth is the best-selling solo albums artist in the United States with 136 million domestic units sold, ahead of Elvis Presley, and is second only to The Beatles in total album sales overall. He is also one of the world’s best-selling artists of all time, having sold more than 160 million records.
Garth Brooks has released six albums that achieved diamond status in the United States, those being: Garth Brooks (10× platinum), No Fences (17× platinum), Ropin’ the Wind (14× platinum), The Hits (10× platinum), Sevens (10× platinum) and Double Live (21× platinum).[5] Since 1989, Brooks has released 20 records in all, which include: 10 studio albums, 1 live album, 3 compilation albums, 3 Christmas albums and 3 box sets, along with 77 singles. He won several awards in his career, including 2 Grammy Awards, 17 American Music Awards (including the “Artist of the ’90s”) and the RIAA Award for best-selling solo albums artist of the century in the United States.

Original Song Winners

 

Congratulations to the top ten and the winners of our Original Song Contest!

Katie wins wins $5000 dollars and personal mentoring with 2 American Idol Coaches in L.A! Check out the Cover Song Winners here.

1: Katie Francis
2: Vanity
3: Chelsea Crites

4: Brandon Daly
5: Boceephus
6: Micah
7: Mikayla Fox Williams
8: Jamison Chester Fox
9: Steve Major
10: Jordan James
10: (Tie) Brandon Stewart

*Results certified by the accounting firm of Thad Scott and Company.

In Conversation with Barrett Baber from the Voice

The Claim2Fame Podcast is a resource for artists

Every episode features successful artists and industry experts sharing compelling stories and valuable knowledge about the music industry hosted by CMA, ACM & CCMA Award Winning Broadcaster Cliff Dumas. (Co-Host of syndicated the Cliff and Sharon radio show)

Cliff talks to Barrett Baber from The Voice about surviving a plane crash, getting a 4 chair turn on the show and what he learned from Blake Shelton.

Barrett Baber

barrett-baber-image-2NBC’s The Voice finalist Barrett Baber gave millions of viewers one of the most memorable introductions to a true artist and entertainer the show has ever seen.
With commanding performance energy, Barrett owned the stage from round 1, and his unique, soulful country sound stood out among the entire show as something truly special. Blake Shelton says, “Barrett sounds like no one else on country radio. He can be a superstar in Country music.”

Also winner of the national CBS Grammy Gig of a Lifetime in 2014, Barrett continues to deliver, wowing fans as well as the music industry.
An Arkansas native, Barrett’s inspiration for singing and creating music started with frequent visits to Memphis TN, only a few miles from his hometown in Marion, Arkansas. Beale Street and the corners of downtown Memphis were his first exposure to the street performers and artists steeped in Blues, R&B, Country and Rock. These real life experiences gave Barrett Baber the influences and inspiration that shines through his music today. From Sam Cooke to Levon Helm, you can hear the past blazing through Barrett’s tone, all wrapped in a fresh style delivered by one of the Southeast’s hottest artists.

*This interview was courtesy of the syndicated radio show: Cliff and Sharon